As small business owners, this algorithm update certainly comes with benefits for us, but I think it’s important to understand that Google made this update largely for the sake of its users. Should YOU list your home address on your Google Business Profile?įor many listening to/reading this episode, I’m sure the fact that you no longer have to list your address online comes with huge relief. However, now, while you can still see Google Map listings within the Local Pack, Google also displays listings for other businesses in the same service area that do not have addresses publicly listed.Īs a result, your website can now rank well within Google’s Local Pack whether your address is listed or not. Until recently, in order for your website to appear in the Local Pack, your address had to be listed online publically, because the Local Pack only displayed information that was consistent with Google Maps, meaning it only displayed businesses with physical addresses. įrom an SEO perspective, ranking well in Google’s Local Pack can be very rewarding as it’s one of the very first search results Google users see, which increases the chances that a Google user will visit your website and take action. This is one of the many reasons it’s important for your small business to have and regularly update a Google Business Profile. Side note: The information displayed in the Local Pack is pulled from Google Business Profiles. The Local Pack is simply a map displaying businesses and three listings (more can be seen with a click) that are relevant to your search. When you conduct a Google search with “local intent”-meaning you’re looking for something nearby or in a specific area-the Local Pack is one of the very first search results you’ll see. Take a deep breath, because if you’ve ever searched for a nearby business or service, you’ve already seen this Google search feature. With this in mind, in this episode of Priority Pursuit, I want to break down whether or not you should consider making your address public on your Google Business Profile based on your personal needs, business model, and how you serve your customers.īefore we get into the nitty gritty of whether or not you should publicly list your home address in your Google Business Profile, I want to explain what Google’s Local Pack is. Google uses your address to verify that you and your business are real, but you do not have to list your address online publicly. Side note: You do still have to provide Google with an address when you create a Google Business Profile. Thankfully, Google heard the cries of both small business owners and frustrated Google users (more on this in a minute), and you no longer have to make your home address public on your Google Business Profile to appear in Google Maps-which is now often referred to as Google’s Local Pack. And, for safety and other reasons, they’ve been hesitant to list their addresses on Google. However, over the last couple years, more and more small business owners have started operating their businesses from home. As an SEO coach, something I get asked regularly is, “If I work from home, do I have to list my home address for my business to appear on Google Maps and to rank well on Google?”Ī couple years ago, the answer was-without a doubt-yes.
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